More than 80 percent of IFA 2022 exhibition booked

GaryPageau

More than 80 percent of IFA 2022 exhibition space is booked, according to event organizers, which will be Sept. 2-6, 2022, featuring numerous well-known consumer and home electronics brands presenting in more than 30 trade fair halls on the Berlin Exhibition Grounds.

“With such diversity on show and by mirroring the entire market we are paving the way for a successful show for exhibitors and visitors alike”, said Kai Mangelberger, Director IFA 2022. “The fact that exhibitor numbers are back to pre-pandemic levels, with Samsung in the CityCube Berlin, Panasonic in Hub 27 and LG in Hall 18 for example, and with the Household Appliances area almost fully booked, where companies including Bosch, Haier, Miele and Siemens are on the southern section of the grounds, shows that expectations for IFA 2022 are high.”

With IFA Virtual, Messe Berlin is already launching a new B2B platform in July for arranging trade fair visits, networking, and finding information, containing a comprehensive list of exhibitors and product highlights. “We are pleasantly surprised at the many registrations still being received at short notice. We will be working on the exhibitor lists and hall plans up to the last minute to ensure a place for every exhibitor and to perfect the hall interior for visitors”, Mangelberger said.

Other sections including SHIFT Mobility and IFA Global Markets will occupy further halls on the grounds. One section will be IFA Imaging,  an international platform for the imaging industry, the event organizers claim. This section invites photography and video experts, exhibitors, trade visitors, and imaging fans to experience creative and interactive presentations of brands along with new and inspiring products from the world of imaging. IFA is also partnering with Berlin Photo Week to represent the wide-ranging imaging industry.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.